Branding Indian Apparel Sector

Questionnaire for the Buyer

Context:- We are in the process of building a brand identity for all Fashion products- Apparel and fashion accessories- that are MADE IN INDIA. As one of the most important stakeholders, your thoughts are necessary for us to understand what you think about India as a sourcing destination, develop a strategy and design around your vision. Please take a few minutes to answer these questions.

1. How would you rate the below propositions, that your customer associate with the Apparel they buy out of 5 points each? (0 being the minimum and 5 being the maximum)

a) Quality of the Apparel

b) Materials used in the Apparel

c) Country you source from

d) The story behind the Apparel

e) Sustainability

f) Cost

2. Do you have a preference among countries you buy from? Please list them in order of Buyer preference here

3. What is your perception about Apparel made in India? Please mark Yes/No/Maybe

A) Made in socially compliant factories

B) Made by happy workers

C) Made from environmentally friendly materials

D) Made by traditional cratftsperson

E) Made by modern machinery

F) High quality

G) An adaptation of traditional crafts

H) Well Designed

4. What makes the Indian product unique? What makes you buy buy from India.

5. Share the five words that best describe India, as a business partner, according to you

6. Anything else you would like us to know